A right-leaning friend (I call him a “Fox News Republicans”) recently asked me on Twitter if we’d gone too far with our attacks on Anheuser-Busch. His argument was logical, asking, “There are companies that do far more damage through Cultural Marxism than just taking on a transgender spokesperson or sponsoring pride parades, so why do they get a pass?”
He used as his example the story below about 645 employees of glass plants losing their jobs because their biggest customer was Anheuser-Busch and business is tanking.
“Should we move on to someone else?” he continued. “Redirect our efforts towards more worthy targets? Ease off on Bud Light to demonstrate forgiveness over a minor transgression compared to more egregious wokeness by other companies?”
Again, all of these questions/arguments are logical. They’re also wrong.
As unfortunate as it is that there are hundreds of employees of a company that lost their jobs because of our push against Anheuser-Busch, now is not the time to ease up. The pressure must be kept on Anheuser-Busch for two reasons. First, they haven’t actually learned their lesson as they continue to support wokeness with or without Dylan Mulvaney. Second and more importantly, the company’s ongoing pain is sending a message to other companies to tread lightly on woke issues. That’s a start. They need to be made to fear us more than they fear leftists.
The left has been able to take over much of corporate America’s mindset through fear. Radical activists have put tremendous efforts into bullying campaigns that harm businesses who aren’t woke enough. Granted, these efforts are heavily funded by people like George Soros and Mike Bloomberg, but that’s no excuse for the right’s inability to match them. We have the numbers. They have the billionaires and the radicals. We need to use our strengths, just as we’ve done with Bud Light.
Rather than give Anheuser-Busch a reprieve, we need to put the same efforts toward boycotts of other companies and organizations. It bugs me when I see conservatives on social media lambasting the radical messaging coming out of Hollywood, for example, then posting their thoughts about the latest Marvel movie they just paid to watch in theaters or on Netflix.
We’ve seen minor changes at one of the wokest companies in the world, Disney, as a result of some pressure. That pressure needs to be a full-blown boycott by anyone who loves America. The message needs to be that any movie or show they put out is going to bomb horribly. We don’t need to wait until it’s declared that the latest movie or show is woke. Just boycott them. And it’s not just a message to them. It’s a message to their investors.
But even boycotting is not enough. The left hasn’t found success by simply avoiding not-woke-enough companies. Their success is in the way they organize protests, send letters, make phone calls, and otherwise make news about their cause. By no means am I suggesting we should glue our hands to paintings in museums like the climate change cultists. That’s just dumb. But we should be applying far more pressure on those around us to join in boycotting and protesting woke companies.
We need to be activists in our own ways.
For some, activism can be as bold as changing our lives to benefit the cause. Missionaries are the original religious activists, following in the footsteps of the Apostles, who were willing to make bold changes in order to spread the Gospel. That’s the type of dedication we need from some if we’re going to make the right changes.
For others, activism can be as simple as boycotting loudly. Not shopping at Target is a start, but if losing your business is all you make them feel, it’s just a drop in the ocean. We need to not only boycott companies like Target but tell others they should do the same. We’ve all seen leftists wearing ludicrous T-shirts declaring their cause du jour. We should act similarly, either literally or figuratively, by spreading the word about companies whose actions we need corrected.
I’m not offering solutions. I’m just prompting thoughts. There are others out there who have the skills and resources to properly organize the types of actions we need. I’m just a guy behind a keyboard who no longer watches movies and never orders Chipotle. But I am hopeful that patriotic Americans can learn the lesson from what’s happening to Bud Light and come to the conclusion that we need to double our efforts, not back down. Here’s the article about the “Casualties of Wokeism” from Discern Reporter:
Casualties of Wokeism: Glass Bottling Plants Forced to Shut Down Over Bud Light Debacle
Anheuser-Busch’s botched promotion featuring transgender influencer Dylan Mulvaney has led to the closure of two glass bottling plants operated by Ardagh Group, a global glass producer and contractor for the company. As Bud Light continues to face significant financial losses and declining sales, approximately 645 employees will be laid off as a result of the plant closures in North Carolina and Louisiana, according to WRAL.
While the bottling company did not officially disclose the reason behind the closures, an investigation by WRAL revealed that the plants are shutting down due to plummeting Bud Light sales. Nationwide boycotts in response to the controversial Bud Light partnership with Mulvaney, known as “365 Days of Girlhood,” have adversely affected retailers, distributors, bars, and contracted companies associated with the brand.
Workers at the affected bottling plants reportedly observed a decrease in production after Mulvaney’s video announcement of the collaboration on social media gained attention in April. The impact of the boycott resulted in some machines being taken offline at the Louisiana and North Carolina plants, as noted by a machine repair mechanic interviewed by WRAL, who attributed it to “the Bud Light situation.”
An internal memo from Ardagh Group obtained by WRAL stated that the decision to close the two plants was due to slow sales with Anheuser-InBev. Longtime employees expressed little surprise at the closures, given that a significant portion of their business at those plants involved producing bottles for Budweiser and Bud Light.
Employees at the Wilson, North Carolina plant reportedly confirmed that their manager attributed the closure to the Bud Light boycott, with David Williams, a machine repair mechanic, stating, “‘Because of Budweiser no longer selling the bottle, they no longer needed our product.'”
Since the controversial promotion featuring Mulvaney and the subsequent backlash, Bud Light sales have suffered a decline that shows no signs of recovery. The brand has experienced substantial losses in market value and has taken various measures to mitigate the fallout. These steps include significant beer discounts, consumer rebates that make Bud Light practically free in certain markets, support for distributors, increased marketing efforts, a new summer ad campaign, and CEO Brendan Whitworth’s appearance on “CBS Mornings” to address the situation.
Despite these efforts, the negative sentiment surrounding the Bud Light brand persists, resulting in ongoing sales slides. NielsenIQ data provided to FOX Business by Bump Williams Consulting revealed that Bud Light sales were down 24.4% compared to the previous year for the week ending June 3. During the same period, Modelo Especial surpassed Bud Light as the top-selling beer brand on a dollar basis.
Mulvaney recently criticized the controversy surrounding Bud Light, highlighting the increased bullying and transphobia faced as a consequence. The transgender influencer also expressed disappointment with the lack of support from the company while dealing with transphobic incidents.
Sound off about this story on my Substack.
Bypass Big Tech Censors
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
