Anheuser-Busch’s botched promotion featuring transgender influencer Dylan Mulvaney has led to the closure of two glass bottling plants operated by Ardagh Group, a global glass producer and contractor for the company. As Bud Light continues to face significant financial losses and declining sales, approximately 645 employees will be laid off as a result of the plant closures in North Carolina and Louisiana, according to WRAL .
While the bottling company did not officially disclose the reason behind the closures, an investigation by WRAL revealed that the plants are shutting down due to plummeting Bud Light sales. Nationwide boycotts in response to the controversial Bud Light partnership with Mulvaney, known as “365 Days of Girlhood,” have adversely affected retailers, distributors, bars, and contracted companies associated with the brand.
Workers at the affected bottling plants reportedly observed a decrease in production after Mulvaney’s video announcement of the collaboration on social media gained attention […]
Excerpt Sourced From: redwave.press
