(The Daily Signal)—Jeff Bezos is right. Americans do not trust the news media, but he misunderstands why.
Americans are tired of talking heads and the opinions of editorialists masquerading as journalists. But this should not be confused with declining interest in news or politics; viewers are simply moving to channels where they can get an unfiltered view of the candidates from personalities they trust.
If there is one clear lesson from the 2024 election cycle, it’s that candidates for public office must be prepared to engage in this new media landscape to stay competitive, especially on long-form podcasts.
The last time we had a shift this significant was 1960, when America saw the first televised presidential debate between John F. Kennedy and Richard Nixon. The Kennedy-Nixon debate underscored the power of television to shape public perception.
Remember, past is prologue. Take, for example, Donald Trump’s appearance on “The Joe Rogan Experience.” Already, it’s racked up about 45 million views—just on YouTube alone. Trump’s interview with Theo Von received 14 million views. For her part, Kamala Harris’ appearance on the “Call Her Daddy” podcast received 733,000 views and she received 665,000 views on the “All the Smoke” podcast.
While traditional media audiences are shrinking, these appearances have outperformed the average audiences of these podcasts oftentimes 10 to 1. Remarkably, the candidates’ episodes are even outpacing episodes featuring internationally known Hollywood celebrities.
Voters are hungry to hear from the candidates on an unfiltered, authentic platform, and podcasts are filling that need.
This shift is redefining how viable candidates will approach media going forward. Those who want to succeed in politics but are afraid, or unable, to allow the public a view into who they really are going to have a ceiling on their career if they don’t do long-form interviews.
Political campaigns are going to change in two ways due to this dynamic.
- Candidates need to get comfortable in their own skin, open up and answer personal questions about heartache, addiction, and what makes their spouse smile. This open, honest, and unvarnished content mirrors what the public is receiving in their social media feeds already, so it makes sense that they are demanding the same transparency from their political leaders.
- It’s going to transform the way political professionals engage with the electorate. According to GWI, a consumer research company, the “typical” internet user spends almost 2.5 hours each day using social media platforms, equating to more than one-third of their total time online. As a result, campaign resources should shift to talking to the electorate where they are spending their time, which is on their phone. That is where people are getting their news, listening to podcasts, vegging out, and forming opinions about who they will vote for.
The reason these podcasters and creators carry so much influence is because of the community and trust they build with their audience. As James Clear, author of The New York Times bestseller of “Atomic Habits,” says about changing opinions, “Facts don’t change our minds. Friendship does.”
This election year, I was part of an effort that enlisted thousands of podcasters and social media personalities to encourage unregistered and low propensity voters to engage in the political process. Content creators in coordination with Vote4America delivered billions of impressions to tens of millions of voters. The posts calling on people to engage in the election significantly overperformed the average post of the creator, much like the success of the Trump and Harris podcast appearances.
We won’t know the full effect of all this content until all the votes are counted, but we can already see that 8.5% of all early votes are being cast by previously eligible first-time voters, meaning they are of age to have voted in past elections but decided not to.
The authenticity and trust of these podcasters and content creators is clearly having an effect on voter behavior.
What Jeff Bezos got wrong was his slight at podcasts as “unresearched.” The public clearly disagrees.
Americans are choosing podcasts over Bezos’ newspaper as their trusted source of news and information. Traditional media and candidates for office now must grapple with the new expectations of the electorate: unfiltered, unedited, authentic content.
Bypass Big Tech Censors
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
