(Zero Hedge)—What car brands do America’s wealthiest drivers prefer?
While luxury brands may come to mind, data compiled by S&P Global Mobility highlights some interesting findings.
In this graphic, Visual Capitalist’s Marcu Lu ranks the favorite car brands of the ultra-rich, based on each brand’s percentage share of new registrations in the United States.
Data & Methodology
To come up with this analysis, S&P Global Mobility combined income data from the U.S. Census with their own vehicle registration and loyalty data. Ultra-wealthy households are defined as those with annual income of over $500,000.
| Rank | Brand | Ultra-Wealthy Market Share (% of new registrations) |
National Average Market Share (% of new registrations) |
|---|---|---|---|
| 1 | ?? Tesla | 19.3 | 4.7 |
| 2 | ?? BMW | 9.9 | 2.4 |
| 3 | ?? Mercedes-Benz | 8.7 | 1.9 |
| 4 | ?? Land Rover | 5.8 | 0.6 |
| 5 | ?? Toyota | 4.6 | 14.0 |
| 6 | ?? Audi | 4.6 | 1.2 |
| 7 | ?? Ford | 4.1 | 9.3 |
| 8 | ?? Lexus | 3.9 | 2.6 |
| 9 | ?? Porsche | 3.9 | 0.4 |
| 10 | ?? Rivian | 3.4 | 0.3 |
Tesla’s Popularity Among the Ultra-rich
Tesla is the most popular brand among America’s ultra-rich, accounting for an impressive 19.3% of new vehicle registrations.
This popularity is likely due to Tesla’s blend of technology and electric performance, which may resonate with wealthy buyers who value innovation and sustainability.
In fact, the ultra-rich are 17.5 percentage points more likely to buy an EV than the average American (85.1% vs 67.7%). This might explain why Rivian, a relatively new car brand, is #10 in this ranking with a 3.4% market share among ultra-rich.
Why Mainstream Brands Still Appeal to the Wealthy
Mainstream brands like Toyota and Ford continue to hold strong appeal among America’s ultra-rich.
These brands can deliver a more practical and reliable experience, and are among the cheapest car brands to own and maintain.
Another interesting stat: the Ford F-series pickup truck is the best-selling vehicle in 24 U.S. states.
If you’re enjoying our content, check out The Most Reliable Car Brands of 2025 on Voronoi, the new app from Visual Capitalist.
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Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
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The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
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