Many Christians are happily anticipating the inclusion of two religious ads during the Super Bowl on Sunday. Conservative and Christian news outlets have been hyping up the “He Gets Us” campaign that spent around $20 million to place the ads. They’ve spent $100 million over the last year to put out their messages about Jesus Christ. They intend to spend $1 BILLION over the next three years.
Unfortunately, this is not a win for the Christian faith. The messages being promoted by the group are about diversity, equity, and inclusivity, and unless they have made a drastic course correction from everything else they’ve put out prior to the Super Bowl, the messages promoted on the biggest commercial stage of the year will show the group’s flawed interpretation of Jesus Christ as nothing more than a good example of kindness.
In other words, the ads will focus on portraying a unifying political, cultural, and religious figure like the Dalai Lama or Gandhi and NOT as the Messiah. The group, which is led by Hobby Lobby and other “conservative” Evangelicals, seems to be trying to coax people into looking into Jesus. But in doing so, they present an inaccurate and at times anti-Biblical version. Their intentions may or may not be good, but the campaign does harm.
Natasha Crain wrote up a very poignant critique of the group last year. Titled 7 Problems with the He Gets Us Campaign, it lays out the case that the Jesus they describe is a milquetoast version of his human side that intentionally avoids the actual message of the Gospels. As she wrote in her final of seven problems:
7. The next steps offered by He Gets Us could lead someone far away from truth rather than toward it.
When people become interested in learning more about Jesus, they’re directed to a “Connect” page.
Hundreds of churches have signed up to respond to people who fill out that connect form. Clearly, an important question is where those people are directed. However, there is no theological criteria or statement of faith that churches must adhere to in order to take part. The president of the marketing agency says, “We hope that all churches that are aligned with the He Gets Us campaign will participate…This includes multiple denominational and nondenominational church affiliations, Catholic and Protestant, churches of various sizes, ethnicities, languages, and geography.”
As I explain in Faithfully Different (and discuss with Dr. George Barna in my recent podcast), 65% of Americans identify as Christian while only about 6% have a worldview consistent with what the Bible teaches. Dr. Barna’s research has also shown that a dismal percent of pastors have a biblical worldview. If you have no theological criteria for where you’re sending people, you’re actually more likely than not—based on statistics—to be sending them to a church whose teachings don’t line up with those of the Bible.
In other words, you’re sending unsuspecting truth seekers to places where theywon’t hear truth.
Yes, Jesus was fully human, but He was also fully God. When you remove half the picture of His identity (as this campaign does), you give people the understanding they want but not the fuller understanding they need. Because of this, He Gets Us has the potential to actually harm the public understanding of Jesus. People need to know that Jesus is our Savior, not a compassionate buddy.
I strongly recommend reading all seven of the points Crane makes. Then read Anthony Fava’s critique of the money behind the group.
What makes it even worse is that many are touting this as a good thing. Christian Post blasted out an article titled, “Millions to witness the Gospel at the Super Bowl through ‘He Gets Us’ campaign.”
No, this campaign is not spreading the Gospel. Here’s an example of one of their past ads. It’s an endorsement for illegal aliens crossing our southern border as “refugees” by comparing them to the plight of Joseph and Mary in the Bible.
Some may argue that anything that gets someone to learn more about Jesus Christ or to go to church is a good thing. But trying to entice people with a “woke” version of Jesus Christ will move people based on false pretenses. It sets them up with expectations that cannot and should not be met by churches because the true Gospel will depict a Messiah who was not about diversity, equity, and inclusivity. As told in Luke 12:49-53:
49 “I came to cast fire on the earth, and would that it were already kindled! 50 I have a baptism to be baptized with, and how great is my distress until it is accomplished! 51 Do you think that I have come to give peace on earth? No, I tell you, but rather division. 52 For from now on in one house there will be five divided, three against two and two against three. 53 They will be divided, father against son and son against father, mother against daughter and daughter against mother, mother-in-law against her daughter-in-law and daughter-in-law against mother-in-law.”-
The religious ads to be played during the Super Bowl tout the idea that “He Gets Us.” The Gospel message is that we are supposed to get Him.
Bypass Big Tech Censors
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
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The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
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As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.
