Sainsbury’s is one of the ‘big six’ supermarkets in the UK. In 2019, it released its Future of Food report. It is not merely a misguided attempt at forecasting future trends and habits; it reads more like a manifesto for corporate control and technocratic tyranny disguised as ‘progress’.
This document epitomises everything wrong with the industrial food system’s vision for our future. It represents a dystopian roadmap to a world where our most fundamental connection to nature and culture — our food — is hijacked by corporate interests and mediated through a maze of unnecessary and potentially harmful technologies.
The wild predictions and technological ‘solutions’ presented in the report reveal a profound disconnection from the lived experiences of ordinary people and the real challenges facing our food systems. Its claim (in 2019) that a quarter of Britons will be vegetarian by 2025 seems way off the mark. But it fits a narrative that seeks to reshape our diets and food culture.
Once you convince the reader that things are going to be a certain way in the future, it is easier to pave the way for normalising what appears elsewhere in the report: lab-grown meat, 3D-printed foods and space farming.
Of course, the underlying assumption is that giant corporations — and supermarkets like Sainsbury’s — will be controlling everything and rolling out marvellous ‘innovations’ under the guise of ‘feeding the world’ or ‘saving the planet’. There is no concern expressed in the report about the consolidation of corporate-technocratic control over the food system.
By promoting high-tech solutions, the report seemingly advocates for a future where our food supply is entirely dependent on complex technologies controlled by a handful of corporations.
The report talks of ‘artisan factories’ run by robots. Is this meant to get ordinary people to buy into Sainsbury’s vision of the future? Possibly, if the intention is to further alienate people from their food sources, making them ever more dependent on corporate-controlled, ultra-processed products.
It’s a future where the art of cooking, the joy of growing food and the cultural significance of traditional dishes are replaced by sterile, automated processes devoid of human touch and cultural meaning. This erosion of food culture and skills is not an unintended consequence — it’s a core feature of the corporate food system’s strategy to create a captive market of consumers unable to feed themselves without corporate intervention.
The report’s enthusiasm for personalised nutrition driven by AI and biometric data is akin to an Orwellian scenario that would give corporations unprecedented control over our dietary choices, turning the most fundamental human need into a data-mined, algorithm-driven commodity.
The privacy implications are staggering, as is the potential for new forms of discrimination and social control based on eating habits. Imagine a world where your insurance premiums are tied to your adherence to a corporate-prescribed diet or where your employment prospects are influenced by your ‘Food ID’. The possible dystopian reality lurking behind Sainsbury’s glossy predictions.
The report’s fixation on exotic ingredients like jellyfish and lichen draws attention away from the real issues affecting our food systems — corporate concentration, environmental degradation and the systematic destruction of local food cultures and economies. It would be better to address the root causes of food insecurity and malnutrition, which are fundamentally issues of poverty and inequality, not a lack of novel food sources.
Nothing is mentioned about the vital role of agroecology, traditional farming knowledge and food sovereignty in creating truly sustainable and just food systems. Instead, what we see is a future where every aspect of our diet is mediated by technology and corporate interests, from gene-edited crops to synthetic biology-derived foods. A direct assault on the principles of food sovereignty, which assert the right of peoples to healthy and culturally appropriate food produced through ecologically sound and sustainable methods. […]
— Read More: off-guardian.org
