(Daily Signal)—A spiritual awakening is stirring among young people in the West, according to a steady stream of survey data.
In February, the Pew Research Center released a report showing that the decade-long decline in Americans identifying as Christian has leveled off. But new studies show that the downward trend is now in full reverse, with the engine driving the change occurring among Generation Z and millennials.
On Monday, Barna Group released data showing that “66% of all U.S. adults say they have made a personal commitment to Jesus that is still important in their life today,” marking “a 12-percentage-point increase since 2021.” The report went on to note that the rise in faith is being particularly driven by those in their 20s and 30s—Gen Z and millennials. “Since the pandemic … Millennials and Gen Z have shown significant increases in commitment to Jesus, while Boomers and Gen X (especially women in these older cohorts) have remained mostly flat in their commitment levels to Jesus,” the group observed.
The data echoed a similar trend happening across the pond in the U.K. According to new research from the Bible Society there, the percentage of Britons who attend church has surged by 50% over the last six years. Driving the rise were young adults, particularly young men. “In 2018, just 4% of 18–24-year-olds said that they attended church at least monthly,” the report found. “Today [the rate] has risen to 16%, with young men increasing from 4% to 21%, and young women from 3% to 12%.”
“[W]e’ve seen significant, broad-based growth among most expressions of Church—particularly in Roman Catholicism and Pentecostalism,” remarked Rhiannon McAleer, co-author of the report. “There are now over 2 million more people attending church than there were six years ago.”
In addition, the percentage of young people engaging with the Bible is also on the rise, according to new findings from the American Bible Society. Released Thursday, the organization’s annual “State of the Bible” report found that the number of Bible users (those who read Scripture at least three times per year) increased from 38% to 41%, translating to an increase of 10 million American Bible users since last year. Once again, millennials were found to be the primary drivers of the increase.
On Thursday, John Plake, chief innovation officer at the American Bible Society, joined “Washington Watch with Tony Perkins” to analyze the report.
“We often think about Bible users being anchored by women in America,” he explained. “They have a deep faith. Moms and other women in America are deeply engaged with the Bible, typically. And yet what we saw here was that women were statistically unchanged from 2024. Not a bad thing. But what we saw, interestingly, was that men increased their Bible use by 19% year over year, and that really closed that longtime gender gap in Bible use. And not just men, but millennials. The millennial generation has been in the doldrums for quite some time, really one of the least engaged generations in America. But they saw a 29% increase in Bible use in that generation alone.”
Plake went on to acknowledge the resurgence in faith happening in the U.K. and a growing revival occurring on college campuses. “We’re hearing things coming off university campuses with young people crowding into gospel-focused meetings or crowding into churches. Churches outside Oxford University are beginning to fill up with young people who I think [have] an openness to the gospel that maybe their parents’ or grandparents’ generation never had. And they’re searching for something more.”
Plake further pointed to the success of biblically-based films and shows as well as the exponential popularity of Bible and religious phone apps as another measure of burgeoning spiritual awakening.
“[I]f you listen to Dallas Jenkins and some of the people who are associated with ‘The Chosen’ … they will be able to tell you story after story after story of people whose lives have been interrupted and really deeply impacted by that wonderful storytelling that’s going on, whether it’s, Amazon’s ‘House of David’ or these other theatrical productions that are focusing on biblical themes,” he noted. “I think that many of the people who view these may have been distant from Scripture, and it is causing them to dig in more deeply into Scripture. In fact, our friends at YouVersion who run the Bible app that you may use on your phone, they actually can track spikes in search activity within the Bible app based on what ‘The Chosen’ is talking about during their productions.”
“I think the production companies that stand behind these kinds of Bible-based features are realizing that there is a yearning for something more and that audiences are coming,” Plake added. “It would be different if they were putting out this content and nobody showed up. … But that’s not the case. People are more spiritually open than we would imagine.”
Family Research Council Senior Fellow Joseph Backholm pointed to another reason for the rise in faith among young people: the simple yearning for truth.
“I think one of the causes for this is realizing they were lied to,” he told The Washington Stand. “Secularism and the Sexual Revolution [were] pursued aggressively by Gen Z and millennials and found wanting. It promised joy if only you would focus on pleasing yourself, but they ended up the most miserable generations to have ever lived. The gospel explains why their reality did not align with the theory. We are not created to please ourselves, we are created to please the one who made us and are promised both eternal life and joy as a result. When people experience the devastation of believing a lie, they don’t stop looking for joy and purpose, they start looking for the truth.”
Originally published by The Washington Stand.
Bypass Big Tech Censors
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.







